Bob has one goal -- provide unmatched attention and service to each and every customer he works with. "I try to treat customers the way I would expect to be treated, and then some," Bob says. "Runners are special people and they deserve special care." After a long sports journalism career, Bob switched gears in 2008 and joined the Ruuner's Soul - Elmhurst team. He brought more than four decades of running knowledge and personal experience to share with visitors to the store. Covering the local running scene for the Sun-Times earned him two CARA Hal Higdon Journalism Awards and countless friendships. "Everyone is important and has a story to tell," says Richards, who also writes a running blog.
Bob still tries to be competitive in his age group at local races and co-directs the Community Bank of Elmhurst 4 on the 4th race (4 on the 3rd this year!), selected to the prestigious CARA Runners Choice Circuit.